Helps straighten out waves and curls for all-day control and lustrous shine. Our exclusive plant infusion blend—powered by certified organic aloe, maize, and guar bean—helps prevent flyaways, reduce frizz and provide 12-hour humidity defense.
All-day straightness and shine.
- Exclusive plant infusion—a blend derived from organic aloe, maize, and guar bean—helps create a smooth new surface on hair
- Delivers long-lasting hold to maintain a straight style all-day
- For guests who occasionally straighten hair
How to Use
Apply evenly through towel-dried hair and blow-dry.
Pro Tips From Antoinette Beenders, Aveda’s Global Creative Director and award-winning stylist
- For curly, coarse hair: apply to gloss straightener from roots to ends
- For straight to wavy hair: apply from mid-length to ends
- Pre-dry your hair with the dryer nozzle facing downward until hair is about 70% dry
- If you prefer to use a flat iron, use ceramic because it heats faster and protects the hair better
Ingredients: Water\Aqua\Eau, Propanediol, Dimethicone, Phenyl Trimethicone, Dimethiconol, Hydroxypropylcellulose, Hydrolyzed Wheat Protein Pg-Propyl Silanetriol, Aloe Barbadensis Leaf, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Peg-40 Hydrogenated Castor Oil, Sodium Magnesium Silicate, Hydroxypropyl Guar, Pvp, Fragrance (Parfum), Limonene, Geraniol, Citral, Linalool, Citronellol, Farnesol, Isoeugenol, Sodium Chloride, Ethylhexylglycerin, Dehydroacetic Acid, Phenoxyethanol, Benzoic Acid <ILN43523>