L’Oréal Professionnel Série Expert Vitamino Color Shampoo is a professional shampoo that offers the optimal way to cleanse the hair and protect the color in color-treated hair. This shampoo will not only cleanse the hair but also help to restore the hydrophobic property of the outer layer of the hair. This is essential for color-treated hair as this hydrophobic property is responsible for maintaining the optimal shine and volume that give the hair a healthy appearance.

Furthermore, thanks to its formula, this shampoo will prevent color fading, and when used in combination with the L’Oréal Professionnel Série Expert Vitamino Color Conditioner the color can last up to 8 weeks. The Resveratrol in the formula, inspired by skincare, will protect the hair from free radicals. While Panthenol will keep the hair hydrated and strong. Over time, the overall appearance and texture of the hair will be improved. Moreover, the color will be, shinier, brighter, and more vibrant.


  • Texture: liquid;
  • Hair issues: color fading, dullness, and loss of shine;
  • Time of application: bath or shower;
  • Hair type: color-treated hair;
  • Main benefits: gently cleanses the hair, hydrates and strengthens the hair fiber, prevents color fading.

Main Ingredients

  • Panthenol provides essential moisture to the hair while sealing the cuticle to prevent color fading;
  • Resveratrol has antioxidant properties and helps to prevent hair color from oxidizing and fading.

How to use

Apply L’Oréal Professionnel Série Expert Vitamino Color Shampoo onto wet hair, massaging from the roots to the ends. Then rinse off thoroughly.


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