Description

Luxuriously cleanses while helping strengthen and repair damaged hair with the power of plants*. Gently removes excess sebum, product build-up, and pollution.

Marie Claire Prix D’Excellence Award Winner for 2021

*When used with the botanical repair™ strengthening conditioner

Marie Claire Prix D’Excellence Award Winner for 2021

Strengthens & repairs damaged hair with our silicone-free shampoo that luxuriously cleanses, gently removing excess sebum, product build-up, and pollution.

95% of women say their hair looked instantly healthier.^*

• Gently cleanses and helps strengthen and repair from the inside out, improving the condition of damaged hair^**; with plant-derived technologies
• Builds bonds to improve hair strength^**
• Gently removes excess sebum, product build-up, and pollution, which can damage hair​
• For all hair types and textures
• 94% naturally derived†
• Silicone & Sulfate-cleanser free
• Safe for color-treated and chemically processed hair
• Vegan, Cruelty-FreeFree From:
  Silicone
  Sulfated Cleansers
  Parabens
  Mineral Oil
  Synthetic FragrancesAveda’s own pure-fume™ aroma with certified organic ylang-ylang rose and marjoram and other pure flower and plant essences.^*Consumer testing on 127 women after using the shampoo and conditioner once.
  ^**When used with the botanical repair™ strengthening conditioner.
  †From plants, non-petroleum minerals, or water, using ISO standard.

How to Use
Massage into wet hair, rinse well. Follow with botanical repair™ strengthening conditioner.

Ingredients
Ingredients: Water\Aqua\Eau, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Sodium Lauryl Sulfoacetate, Propanediol, Babassuamidopropyl Betaine, Sodium Hydroxypropylsulfonate Laurylglucoside Crosspolymer, Sodium Chloride, Persea Gratissima (Avocado) Oil, Plukenetia Volubilis (Sacha Inchi) Seed Oil, Camellia Oleifera (Green Tea) Seed Oil, Octyldodecyl Citrate Crosspolymer, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Bis-Ethyl(Isostearylimidazoline) Isostearamide, Acrylates Copolymer, Glycol Distearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Benzyl Alcohol, Fragrance (Parfum), Linalool, Eugenol, Geraniol, Amyl Cinnamal, Benzyl Salicylate, Citronellol, Hydroxycitronellal, Citral, Benzyl Benzoate, Limonene, Sodium Hydroxide, Tartaric Acid, Citric Acid, Sodium Phytate, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol <ILN47712>